oculus - step into rift brand campaign
How does one explain virtual reality to those who have yet to experience it?
Responsible for the concept, development and strategic creative approach of the Step into Rift campaign. Creatively led an integrated 360 multi-channel campaign, including - TV/online commercials, digital ad units, and social media.
SITUATION.
Oculus GOAL WAS to communicate VR to the masses and launch its first advertising campaign.
Our target was the gamer audience, which is known for being a challenging market to reach and to segment.
TASK.
Build and foster a connective relationship with the client to understand their goals and develop a campaign and a team to facilitate them.
We set goals through conversations and creatively led work sessions. Bringing the tagline "Step into Rift" to life through the physical world, splitting rifts to communicate the transportive power of Oculus technology.
Brand Anthem
To tie the entire brand launch together we created an epic brand anthem video to help inform and excite people of what Step into Rift means.
CAMPAIGN BREAKDOWN.
Multi-Platform
MediaBuying
Brand Anthem Video
Key Art Series
Targeted & Channel-Specific Content Creation
Social media Strategy
AWARDS