Herbalife - Global Visual Identity & DIgital
Herbalife as a Brand has been around for over 40 years and historically lacked clarity, focus, and a clear narrative. Without consistent brand messaging, Distributors spent years relying on disparate tropes to connect to their customers and communicate the brand’s value proposition. We finally put pen to paper and crafted our narrative, articulating what we stand for, our vision for the future, and our values–so it’s time to declare it with gusto.
Challenge:
The Herbalife brand has historically lacked clarity, focus, and a clear narrative. Without consistent brand messaging, Distributors spent years relying on disparate tropes to connect to their customers and communicate the brand’s value proposition. We crafted our narrative, articulating what we stand for, our vision for the future, and our values—so it’s time to declare it .
Objective:
Introduce Herbalife to the world by illustrating how our brand, community, and products help millions worldwide live their best lives.
Insight:
Today, a healthy life is seldom measured by just a reflection in the mirror: total well-being requires a holistic approach –our bodies, brains, and financial health need to be in shape to feel our best. At Herbalife, our Distributors have the tools to inspire physical change, the support to foster emotional growth, and the resources to enable economic freedom. What could be healthier than that?
Brand Anthem Video - It is all tied together with a beautiful launch video. We worked to create and storytell a beautiful, inclusive brand story featuring actors and real Herbalife Distributors.
Digital Transformation Content
To further support our digital transformation, we created a series of videos and video templates to express our product’s flavor and to demystify the product experience. These will be duplicated across our entire global product line.
