Toyota Sienna Launch.
Partnering with Toyota, I led the creative to launch the new model year 2015 Toyota Sienna entirely through social media. By embedding the vehicle within the creative platforms of known, creative Dads, we leveraged these inspiring parents to create custom content that depicts their unique experiences of parenthood, using the Sienna as a starting canvas.
Concept:
2015 is the year of Dad.
...And the craziness and creativity that comes with it. To celebrate, Toyota teamed up with three of the most imaginative dads on the Internet to launch the new Toyota Sienna.
Success:
More than 100 stories, generating more than 1.2 billion+ impressions, 58.5 million+ impressions across brand-owned content and mentions on social channels, and 10,200 mentions on Twitter
Influencers we worked with :
Daniel Hashimoto - Action Movie Dad
Matthew Clarke - Convos with my 2-Year-Old
Eh Bee Family
Action Hero Dad - Daniel Hashimoto
Daniel created a series of three videos for the launch of the Toyota Sienna “Swagger Wagon” 2.0 Launch.
Convos with my 2 year old
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
The Eh Bees
Family fun with the Eh Bees - the entire family took to Vine creating a series of fun sharable content on social. Below is a compiled video of all their content pieces.
We utilized Twitter to launch custom real-time replies to engage with the social audience. Here are some samples of what we created.
